Terms & Conditions.

Baxoptimized offers the following service tiers. The specific tier, inclusions, and pricing applicable to the Client will be outlined in the Proposal:

Launch (One-Off) — A custom 5–7 page website build with basic on-page SEO, Google Business Profile setup, contact form, one round of revisions, and full handover. This is a one-off engagement with no ongoing obligations from Baxoptimized after handover.

Managed (Monthly) — Everything in Launch, plus ongoing hosting, backups, security monitoring, uptime monitoring, up to 30 minutes of minor edits per month, and a monthly performance summary. Requires a 12-month minimum commitment.

Growth (Monthly) — Everything in Managed, plus local SEO management, weekly Google Business Profile posts, review request system setup, two keyword clusters targeted, monthly content updates, local citation building, and a monthly growth report. Requires a 6-month minimum commitment.

Professional Content Half-Day (Add-On) — A half-day on-site content shoot coordinated through Baxoptimized's media partner. Delivered as a one-off add-on to any tier.

The scope of Services for each engagement is defined exclusively by the Proposal. Any work requested outside the agreed scope will be quoted separately and is not included unless confirmed in writing by Baxoptimized.

Baxoptimized reserves the right to decline requests for services not currently offered, including but not limited to Google Ads management, Meta Ads management, email marketing, social media management, e-commerce development, branding, or logo design.

Launch and initial build phases include one (1) round of revisions as standard. A “round of revisions” means one consolidated set of feedback submitted together. Additional revision rounds or ongoing changes beyond this will be quoted at Baxoptimized's prevailing hourly rate.

For Managed clients, up to 30 minutes of minor edits are included per calendar month. Unused edit time does not roll over. Requests exceeding the included time will be quoted before work proceeds.

All prices quoted by Baxoptimized are in Australian Dollars (AUD) and are exclusive of Goods and Services Tax (GST). Baxoptimized is not currently registered for GST (operating below the $75,000 annual turnover threshold). Should Baxoptimized become GST-registered during the term of the engagement, GST will be added to all invoices from the date of registration, and the Client will be notified in advance.

Quoted prices do not include the cost of domain name registration, domain renewals, or any third-party hosting fees that may apply. These costs are borne by the Client and will be discussed and agreed upon separately before being incurred. Baxoptimized may register domains on the Client's behalf, but the domain remains the property of the Client at all times.

For one-off projects (Launch tier): 50% of the total fee is due upfront before work commences, with the remaining 50% due upon launch. Alternatively, 100% may be payable upfront by agreement.

For monthly service tiers (Managed, Growth): the setup fee is due in full before work commences. Monthly fees are invoiced on the first business day of each month and are due within seven (7) days of the invoice date.

For add-ons: payment is due in full before the scheduled date of the add-on service.

If payment is not received within seven (7) days of the due date, Baxoptimized reserves the right to:

Baxoptimized may adjust monthly service fees with 30 days' written notice to the Client. If the Client does not accept the new pricing, they may terminate the agreement at the end of the current billing period without penalty, subject to the minimum term obligations in Section 8.

The Client is responsible for providing all content, materials, information, and access credentials required for Baxoptimized to deliver the Services, including but not limited to: business logos, brand assets, photographs, written content, testimonials, contact details, domain registrar access, Google account access, and any other materials specified in the Proposal or onboarding brief.

Baxoptimized is not responsible for delays caused by the Client's failure to provide required materials within agreed timeframes. If materials are not received within 14 days of the agreed deadline, Baxoptimized reserves the right to proceed with placeholder content or to place the project on hold until materials are received.

The Client is solely responsible for the accuracy, legality, and appropriateness of all content, information, and materials provided to Baxoptimized. This includes but is not limited to business details, service descriptions, pricing information, testimonials, images, and any claims made about the Client's business, qualifications, or services.

Baxoptimized will publish content in good faith based on what the Client provides. The Client warrants that all materials provided are accurate, that they have the right to use them, and that they do not infringe on any third party's intellectual property rights, privacy rights, or any applicable law.

The Client is responsible for ensuring that their business operations and the content they provide comply with all applicable laws, regulations, industry codes, and professional body requirements. This includes but is not limited to:

While Baxoptimized will use reasonable care to flag known compliance issues (particularly AHPRA restrictions for health practitioner clients), the ultimate responsibility for compliance rests with the Client. Baxoptimized is not liable for fines, penalties, or losses arising from the Client's non-compliance with any regulatory obligation.

The Client is solely responsible for how they use, modify, or repurpose any Deliverables after handover (Launch tier) or during the engagement. Baxoptimized is not liable for any loss, damage, claim, or penalty arising from the Client's use, modification, or misuse of the Deliverables.

For Managed and Growth clients, any changes made to the website, hosting configuration, domain settings, Google Business Profile, or analytics setup by the Client or a third party without Baxoptimized's knowledge may void any performance guarantees or service commitments and may incur additional fees to diagnose and repair.

The Client is responsible for reviewing all Deliverables within seven (7) days of being presented for review. If no feedback is received within this period, the Deliverables will be deemed approved. Baxoptimized is not liable for errors, omissions, or issues in Deliverables that were presented for review and approved (or deemed approved) by the Client.

Upon receipt of full payment for the relevant Services, the Client owns the website code, content, and design files created specifically for them. This includes HTML, CSS, JavaScript files, and written copy created for the Client's website.

This ownership does not extend to:

Baxoptimized retains the right to display the Client's completed project in its portfolio, on its website, and in marketing materials for the purpose of showcasing work, unless the Client objects in writing before the project commences.

The Client retains ownership of all materials provided to Baxoptimized (logos, photos, copy, brand assets). The Client grants Baxoptimized a non-exclusive licence to use these materials solely for the purpose of delivering the agreed Services.

The delivery of Services involves the use of various third-party platforms and tools, including but not limited to: Vercel (hosting), GitHub (code storage), Google Analytics, Google Search Console, Google Business Profile, Formspree (contact forms), domain registrars, SEO tools, and photography/videography partners.

Baxoptimized does not own, operate, or control these Third-Party Services. The Client acknowledges and agrees that:

The Professional Content Half-Day add-on is delivered by an independent photographer/videographer (“Media Partner”) engaged by Baxoptimized. The Media Partner is not an employee, agent, or subcontractor of Baxoptimized. They operate as an independent professional under their own business and insurance arrangements.

The Client acknowledges and agrees that:

Cancellations or rescheduling of a booked content shoot must be communicated to Baxoptimized at least 48 hours in advance. Cancellations with less than 48 hours' notice may incur the full shoot fee, as the Media Partner may not be able to reallocate the booking.

Baxoptimized does not guarantee any specific results from the Services, including but not limited to:

Search engine algorithms are controlled by third parties (primarily Google) and are subject to change without notice. SEO results typically take a minimum of three to six months to materialise and are influenced by many factors outside Baxoptimized's control, including competitor activity, algorithm updates, and market conditions.

To the maximum extent permitted by law, Baxoptimized's total aggregate liability to the Client for any and all claims arising out of or in connection with the Services, whether in contract, tort (including negligence), statute, or otherwise, is limited to the total fees actually paid by the Client to Baxoptimized in the six (6) months immediately preceding the event giving rise to the claim.

To the maximum extent permitted by law, Baxoptimized is not liable for any:

Nothing in these Terms and Conditions excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred by the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010) or any other applicable law that cannot be excluded, restricted, or modified by agreement. To the extent that such consumer guarantees apply, Baxoptimized's liability is limited to, at Baxoptimized's option: (a) re-supplying the relevant Services; or (b) paying the cost of having the relevant Services re-supplied.

Except as expressly stated in these Terms and Conditions or as required by the Australian Consumer Law, Baxoptimized makes no representations or warranties of any kind, whether express, implied, statutory, or otherwise, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. The Services and Deliverables are provided on an “as is” and “as available” basis.

Baxoptimized does not warrant that the Services will be uninterrupted, error-free, or free from vulnerabilities. While Baxoptimized uses commercially reasonable efforts to maintain site security and performance, no website or hosting environment can be guaranteed to be completely secure.

Managed tier: 12-month minimum commitment from the date of the first monthly invoice. Growth tier: 6-month minimum commitment from the date of the first monthly invoice.

If the Client terminates a monthly service agreement before the end of the minimum term, the Client is liable for the remaining monthly fees for the balance of the minimum term, payable immediately upon termination.

After the minimum term has been fulfilled, the Client may terminate a monthly service agreement by providing 30 days' written notice to Baxoptimized. Termination takes effect at the end of the billing period in which the notice period expires. No refunds are provided for partial months.

Baxoptimized may terminate this agreement immediately by written notice if:

Upon termination of any agreement:

These Terms and Conditions, together with the applicable Proposal, constitute the entire agreement between the parties and supersede all prior discussions, representations, or agreements relating to the Services. Any variation to these Terms must be agreed in writing by both parties.

If any provision of these Terms and Conditions is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

A failure by Baxoptimized to enforce any provision of these Terms and Conditions does not constitute a waiver of that provision or any other provision.

The Client may not assign or transfer their rights or obligations under these Terms without the prior written consent of Baxoptimized. Baxoptimized may assign its rights and obligations to a successor entity in the event of a business restructure or sale.

These Terms and Conditions are governed by the laws of New South Wales, Australia. The parties submit to the exclusive jurisdiction of the courts of New South Wales.

All formal notices under these Terms and Conditions must be in writing and sent to the email address provided by each party. Notices sent by email are deemed received on the next business day after sending.

Baxoptimized is an independent contractor. Nothing in these Terms and Conditions creates a partnership, joint venture, agency, or employment relationship between the parties. Baxoptimized is not the Client's employee and does not have authority to bind the Client.